In their efforts to come together to provide the community with education and breast cancer awareness, the Methodist Jennie Edmundson Hospital Breast Leadership Team and the  JE Foundation ( are rolling out their Pink-Out Campaign once again. Pink-Out t-shirts will be sold and Pink-Out events will raise funds to help individuals who are uninsured or underinsured obtain their annual mammogram, a proactive necessity in the fight against breast cancer.

For well over a decade, the JE Foundation has been raising awareness and funds to support women in their fight against breast cancer. Since the inception of the Pink-Out Campaign, sisters Caitlin and Erinn Bersford have been very instrumental in the JE Foundation October events. Breast cancer awareness is personal to them as their mother’s only sister lost her battle to breast cancer at a very early age.

“Pink-Out is important to us because we are raising awareness and money that stays in our community to help people in Southwest Iowa directly,” the sisters shared.

Caitlin leads the committee work, especially with her most favorite activity, “Pinkercise” at Council Bluffs Jazzercise. This year’s “Pinkercise” will be held on Saturday, October 15 from 7:30 to 11:30 a.m.

Methodist Jennie Edmundson Breast Health Center and Mammography department specializes in breast cancer screenings, diagnosis, and treatment planning. The intimate surroundings are integral in providing individualized care, education ,and needed emotional support. Find out how you can help support the Breast Cancer Awareness Pink-Out Campaign, participate in events, or purchase a Pink-Out t-shirt by contacting the JE Foundation at (712) 396-6040 or visit