Omaha-Based PetFriendly Raises $6M in Seed Funding to Accelerate Growth

PetFriendly (, a subscription pet care company delivering vet-quality flea and tick protection to customers’ doorsteps, announced that it has closed $6 million in seed funding. The round was led by an affiliate of McCarthy Capital and included participation from Revolution’s Rise of the Rest Seed Fund, Emil Capital Partners, and Invest Nebraska. PetFriendly will use the funding to scale its Omaha operations, hire additional team members, and expand its product offerings into additional categories. The funding is the first external investment in the company.

Founded in 2018 by Chief Executive Officer Aaron Shaddy and Chief Operating Officer Ryan Finstad, PetFriendly has grown exponentially over the past two years. With a surge in pet ownership over the past year, as well as the accelerating trend towards online delivery and subscription services, PetFriendly is uniquely positioned to deliver quality products to the ever-growing population of pet owners in the U.S.

“PetFriendly is a perfect example of the companies that are so fun to back—Aaron is a serial entrepreneur and angel investor who is motivated to create a big impact locally and regionally,” said Ben Williamson, principal and general counsel at Invest Nebraska Corporation. “Additionally, getting co-investment from great investors both locally and [from] out-of-state really makes it exciting as PetFriendly continues to scale quickly and create more jobs here in Nebraska.”

PetFriendly simplifies pet wellness by offering personalized subscription plans based on each pet’s individual needs. Products are customized with the pet’s name and photo, and each shipment is timed to automatically arrive when needed, eliminating worry and hassle for pet owners. Learn more about PetFriendly by visiting