“Credibility Creates a Halo of Trust”
I recently read through The Association of Magazine Media (MPA)’s 2021 Magazine Media Factbook (www.magazine.org/mpa-factbook), which is filled with awesome information and statistics on the [...]
Tripped Up on Tracking
From gas at the pump to meat at the grocery store, everything seems to be getting more expensive, including the cost of advertising. This means [...]
Let’s Get Physical!
No, I’m not talking about Olivia Newton-John’s song that took over every group fitness class in the 80s—I’m talking about physical advertising. Print media. Tangible [...]
Advertise Your Business as a Great Place to Work
If you’ve tried to hire in the past year, you know that the market is extremely competitive right now. I’ve spoken to many business owners [...]
Happy New Year from Strictly Business!
Happy New Year from Strictly Business! What are your goals for 2022? Paige Zutavern, President This year, I really want to work on [...]
Knowing When and When Not to Leave Online Reviews
Knowing When and When Not to Leave Online Reviews Something that has been top-of-mind for me lately is the phenomenon of online reviews. I’ll get [...]
An Attitude of Gratitude
November is the month that we're reminded to give thanks. Maybe it sounds a bit cheesy, but there is nothing silly about showing gratitude. That's [...]