Tell us a little about your business. – Lozafina (Lozafina.com) is a woman- and Latina-owned agency built on the belief that storytelling can move people to action. We specialize in branding, strategic communications, public relations, and digital marketing for organizations doing meaningful work, especially nonprofits, community initiatives, and mission-driven businesses. At its core, Lozafina exists to help organizations clarify who they are, communicate why they matter, and show up consistently and authentically in the world.
How did you get started in the business? – Lozafina was born out of both necessity and purpose. I started the company in 2020 after experiencing a divorce and a toxic workplace during the pandemic. What could have been a setback became an invitation to build something of my own, something aligned with my lived experience, values, and community roots. I took years of experience in media, communications, and relationship-building and turned it into a business that centers on people, equity, and impact.
What is the biggest challenge you’ve faced professionally? – Believing I belonged at the table before I was invited. As a first-generation entrepreneur, there were moments when imposter syndrome felt louder than my accomplishments. Learning to trust my voice and to take up space unapologetically has been one of the hardest and most rewarding parts.
What has been your most important professional achievement? – Building Lozafina into a trusted partner for organizations across Nebraska while staying true to our values. I’m proud that our work has helped elevate underrepresented stories, strengthen nonprofits, and create opportunities for others, especially women and young people, to see themselves as leaders. And, oh, being named in 2024 to the Omaha Press Club Journalists of Excellence Hall of Fame was a surreal full-circle moment. To have my name on a placard alongside greats like Warren Buffett (publisher), Tom Shatel (columnist), and John Knicely (anchor).
Tell us a little about your family. – Family is everything to me. I’m a mom to two incredible daughters who inspire me daily with their creativity, compassion, and courage. They remind me why representation matters and why the work we do today shapes the world our children will inherit.
Who inspires you? – I’m inspired by women who lead with courage and compassion, especially women of color who build something from nothing and bring others with them.
What is the best piece of advice you’ve ever received? – “Your story is not a liability, it’s your superpower.” Once I embraced that, everything changed.
What local nonprofit organizations are you passionate about? – I believe in giving back not just through dollars, but through time, skills, and advocacy. I serve in some capacity for the following that are near and dear to me: Hiya, Inclusive Communities, Omaha Bridges, Great Plains Black History Museum, MENTOR Nebraska, The Bloc, Room for Roots, and Barrientos Scholarship Foundation.
What is your favorite local Omaha restaurant? – Omaha has an incredible food scene, but I especially love spots that feel like community, where culture, story, and flavor all come together. So I can’t name one: Ancho & Agave, Okra African Grill, La Esmeralda, Maru Sushi Korean Grill, Charred Burger + Bar, Maharaja Indian Cuisine, and Chaima’s African Cuisine. But for cocktails, it’s The Tipsy Pig, all the way!
If readers would like to contact you, how should they do so? – You can learn more at Lozafina.com or connect with me on LinkedIn. I’m always open to conversations.