Jolee Urbanovsky: Bridge To Better Living

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River City Six: Jolee Urbanovsky

Jolee Urbanovsky brings over 30 years of knowledge and experience working with Seniors to Bridge to Better Living ( Her commitment, in the role of Transition Consultant, is to help Seniors find the best quality of life.

Tell us a little about your business.

Bridge to Better Living was founded locally in 2010 and serves as a resource for Seniors. At NO COST, BBL helps clients, families and their loved ones assess and find the Independent, Assisted, Memory Assisted and Long Term Care community best meeting their needs. Our motto is Placement with Passion. Consultants serve Omaha, Lincoln and surrounding communities.

How did you get started in the business?

My previous job provided me the opportunity to recognize the commitment and professionalism Bridge to Better Living has with Seniors and their families. When there was an opening for an additional consultant, I was blessed to have been chosen.

What is the biggest challenge you’ve faced professionally?

There aren’t enough hours in the day to help all of the Seniors facing challenges.

What has been your most important achievement professionally?

When a Senior or family gives me a hug and smile, I consider it the best payment of all knowing their lives are better.

Tell us a little about your family.

My husband John and I have been married 23 years. We have 3 amazing kids; Kyler, Kaylee, and Jaxsen, plus a wonderful daughter-in-law, Makaela.

What do you see as one of the biggest turning points in your life?

My grandmother taught me more about living life to the fullest than anyone. She demonstrated how even if the body is failing, one’s mind and spirit could still be 100%. Her zest and fight for life instilled in me that nothing is impossible and she is why I do what I do today. She was such an inspiration that at 94 years young, she was the Matron of Honor at my wedding.

What is your favorite thing to do on a day off?

Spend time with my family.

What is the most unique or interesting thing about you that most people probably don’t know?

I’m a licensed cosmetologist.

What are you the most proud of?

My kids! They make a positive difference in others’ lives. What more could a mother pray for?

What is the best piece of advice you’ve ever received?

Never give up. Every situation has a solution.

If you could choose only one descriptive word to be remembered as, what would it be?


If you had a theme song, what would it be?

That’s What Mama’s Do by Jason Matthews.

What local non-profit organization(s) are you passionate about or involved with, and are there any special reasons why?

I am a strong advocate for the Alzheimer’s Association and host local support groups. Our family is active with the Salvation Army Night Watch Program.

What is your favorite book or the last good book you read?

Presence Over Perfect by Shauna Niequist.

What is your favorite TV show?

The Voice. I love watching individuals follow their dreams and believe anything is possible.

If you could have dinner with one famous person from the past or present, who would it be?

President George Washington. He has always been interesting to me because of his honesty, involvement, and willingness to get his hands dirty and help with what needed to be done.

If our readers would like to contact you, how should they do so? – Feel free reach out via email at, or call me directly at the office at (402) 802-3301 or on my mobile at (402) 310-7823.

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