Vitru Appoints Red Branch Media’s Maren Hogan to Board of Directors

Vitru, a company that measures personality and work values in an effort to improve both management, recruiting technology and alignment, has recently started a board of advisors, with Red Branch Media CEO Maren Hogan at the helm.

With over 15 years of marketing experience and as a community builder in the HR and recruiting industry, Maren Hogan has built successful online communities, deploying brand strategies in both the B2B and B2C sectors. Hogan, the company’s longtime de facto CMO, will begin selecting board appointments in Q1 of 2016.

Vitru is a Midwestern company taking a bold new approach to matching businesses with job seekers. Vitru believes everyone wants to love where they work, and are dedicated to helping them get there. The web-based SaaS uses complex but painless assessments and a matching algorithm to bring psychometrics to every workplace.

Vitru’s premise is similar to other work values or strength assessments providers, identifying where people are best used within a corporate structure, with the added benefit of showing where there are differences between coworkers. The Vitru platform accomplishes this by plotting each person on a scale and showing the order of both personality (based on Big5 Technology) and work values (15 total) in descending order. Its featured products are already gaining traction in the financial, manufacturing and franchise verticals. Learn more at govitru.com.