Through its “Drink good. Do good.” fall fundraising campaign, Kum & Go convenience stores in Nebraska and 10 other states raised $240,000 to help buy toys for underprivileged children this holiday season. Kum & Go committed to a minimum contribution of $100,000 to Toys for Tots, and reached that goal in just the first half of the campaign, which started Oct. 1 and ended Dec. 7. In addition, over 2,500 toys were collected at Kum & Go locations.
“With every hot beverage purchase made at Kum & Go, whether it was coffee, cappuccino or hot chocolate, we donated 5 cents to provide much-needed toys and books for underprivileged children,” said David Miller, Kum & Go senior vice president of marketing. “In addition, we raised $10,000 by asking our customers to check-in to our stores through the popular social app, Foursquare,” Miller said. “And, our customers and team members donated toys and money to help us exceed our goal.”
Kum & Go annually gives back 10 percent of its profits to the communities in which it operates. For the past three years, the convenience retailer has raised additional money to help the Marine Toys for Tots Foundation.
For more information about Kum & G, contact Bobby Godbersen at (515) 457-6215 or visit: www.kumandgo.com.