Goodwill Omaha’s “Round It Up” Campaign Raises $16.5K for United Way Organizations

Goodwill Omaha’s ( latest “Round It Up Campaign,” held throughout November and December 2020, collected $16,500 of donations from Goodwill shoppers for United Way of the Midlands (UWM) and Fremont Area United Way. Goodwill Omaha President and CEO Tobi Mathouser presented checks to the organizations in early February to assist them with their efforts for locals affected by COVID-19. Goodwill stores in Fremont and Blair raised $1,500 for the Fremont Area United Way, and stores in UWM’s territory raised $15,000.

“We want to be good stewards of the communities we serve, and a significant way we can do that is to help other organizations that can help people in other ways than Goodwill does,” Tobi said. “COVID-19 has caused struggles for so many people, and it seems like everyone’s needs are unique. The best way we can help is by sponsoring a campaign like this.”

Goodwill Industries, Inc. in Omaha serves eastern Nebraska and southwest Iowa by providing a place to donate used clothing and household items, or find a great bargain. The true mission of the nonprofit, however, is to provide job training and placement services to people with disabilities and other disadvantages. For more information about Goodwill or their 18 regional locations, visit or follow them on Facebook (@goodwillomaha), Twitter (@goodwillomaha), and YouTube (@goodwillomahatv).