Viamedia Launches Cross-Media Platform, Upgrades to XMetrics™ Dashboard

In September of 2018, Viamedia (www.viamediatv.com) launched the Cross-Media Platform (CMP), an automated solution that streamlines Viamedia’s TV and digital advertising campaigns. The platform enables account executives to manage their pre-sale research, campaign orders, and post campaign analyses all in one interface that delivers superior performance, transparency, and control to its users while driving results for Viamedia clients. Within the first three months of its launch, Viamedia has already seen an increase in campaign performance and customer and employee satisfaction.

Also in last year’s fourth quarter, Viamedia launched upgrades to the XMetrics™ Dashboard, a Cross-Media Reporting Dashboard that offers its customers’ transparent campaign analysis on-demand. The Dashboard allows customers to take a deep dive into all of their media campaigns to see which strategies are generating opportunities and which need to be tweaked. Upgraded reporting functionality was added for overall KPI performance insights and additional report templates were developed to help Viamedia’s clients keep track of how their cable TV and digital campaigns are working together.

This year, Viamedia continues to focus on adding new cutting-edge products for its advertising clients. Since January, the company has added eight products to its client ad offerings: OTT, Cross Connect (Authenticated IP Targeting), Facebook, Instagram, YouTube, SEO, mobile “Tap to Expand,” and full-service email marketing. With Viamedia’s Cross Connect and OTT product, the company is now able to offer TV and digital advertising in any state, DMA, county, or zip code in the country.

Learn more about Viamedia online at www.viamediatv.com, or contact Local Sales Manager Bill Dietz at (402) 427-3450 / bdietz@viamediatv.com.