OBI Creative Announces Major Investment in Des Moines

OBI Creative (www.obicreative.com), a research-based, innovation-driven advertising agency, had announced a major investment in the region with the purchase of Alt Studios, a Des Moines based strategic digital, IT, web hosting and social media advertising agency.

The acquisition of the Iowa-based Alt Studios brings additional expertise in digital media, IT and social media while OBI is well-known for research, strategy and award-winning creative. Clients of Alt Studios range from finance to health care, local startups to national conglomerates. They will continue to serve their portfolio of clients going forward as well as those of OBI.

Alt Studios will be rebranded as OBI Creative. OBI is currently working with several Iowa businesses, including insurance company Guide One, Des Moines, the Okoboji Tourism and Visitors Bureau, the Pearson Lakes Art Center, Okoboji and Priceless Prints, Shenandoah.

Previously Alt Studios was a business unit of Redglaze Group, a network of companies, headquartered in Omaha. Alt Studios was formed originally in 1998 as Innova Ideas and Services, a full-scale creative and marketing agency and rebranded in 2012 as Alt Studios. Terms of the sale were not disclosed.

The acquisition, finalized on Monday, May 1 will result in Alt Studios becoming a wholly owned subsidiary of a holding company owned by OBI Creative President & CEO Mary Ann O’Brien.