New State Branding Announced

Governor Pete Ricketts and the Nebraska Department of Economic Development (DED) (GoodLifeGreatOpportunity.com) unveiled the new State of Nebraska brand: “Good Life. Great Opportunity.” at the Governor’s Summit on Economic Development held on July 12.

“‘Good Life. Great Opportunity.’ is a phrase Nebraskans can embrace. From Sandhills ranches to Omaha high-rises, this brand is inspired by the men and women who grew Nebraska for our first 150 years,” Governor Ricketts said.

Nebraska-based marketing and communications agency Firespring developed the brand during a process that included gathering input from diverse groups of Nebraskans across the state through meetings and online surveys.

The project began as a rebranding effort for DED and expanded to encompass all state agencies.  “It builds an image for the state that encourages growth,” DED Director Courtney Dentlinger said of the new brand.

Governor Ricketts encourages Nebraska businesses to claim the Nebraska brand and establish their “Great.”
Following are the taglines for state agencies who have adopted the new branding, with more agencies to follow:

Economic Development: Good Life. Great Opportunity.
Labor: Good Life. Great Connections.
Roads: Good Life. Great Journey.
State Patrol: Good Life. Great Tradition.
Motor Vehicles: Good Life. Great Future.
Banking and Finance: Good Life: Great Opportunity

Background on the branding process, including a video telling the brand story, is available at GoodLifeGreatOpportunity.com.