New Book Co-Authored by CEO of Carson Wealth Offers Proven Strategies for Entrepreneurs

Today, entrepreneurs seem to think that being busy is a badge of honor. However, too many are busy building their business and forget to live their lives—this impacts their family, friends, faith, health and passions. What if there was a way to find a “passion that pays” and to be “busy” balancing your priorities?

Ron Carson, CEO of Omaha-based Carson Wealth, and Scott Ford’s new book, The Sustainable Edge: 15 Minutes a Week to a Richer Entrepreneurial Life, which made its debut in January, solves the most difficult growth challenges of entrepreneurs by unlocking the secrets of what really matters most. This thought-provoking book by two proven, entrepreneurial strategy professionals, delivers an inspirational approach for addressing an entrepreneur’s core competencies, values, goals and vulnerabilities.

Carson and Ford’s new book goes far beyond theory by presenting unique ideas, exercises and tools to put your company or destiny on a path toward profitable, sustainable growth; it also represents the authors’ personal commitment to best practices for personal and spiritual growth. Carson and Ford present actionable plans that can be implemented immediately and deliver concrete results. Each chapter is designed to inspire entrepreneurs to define and sustain a competitive edge in the complex, fast-changing world of business.

The Sustainable Edge is available for purchase on Amazon.com as well as other fine booksellers in the Omaha Metro.