Innovation Hub is the newest initiative by the Nebraska Ag Expo, put on by the Iowa-Nebraska Equipment Dealers Association (INEDA, ineda.com), to bring the most cutting-edge technology in agriculture to the heart of the Midwest. The Expo is December 6-8 at the Lancaster Event Center in Lincoln. Hours are 8:30 a.m.-4 p.m. Tuesday and Wednesday and 8:30 a.m.-3 p.m. Thursday.

Tens of thousands of farmers and ranchers who visit the Nebraska Ag Expo each year now have a centralized location to discover the most innovative ag products on the market today. From autonomous equipment to robotics to regenerative ag and so much more, these companies are transforming agriculture as we know it.

Innovation Hub will convert 27,000 square-feet of Pavilion 3 of the Lancaster Event Center in Lincoln into a modern agricultural wonderland, highlighting the area with bright carpet, white drapery, expanded lighting, and exhibitor displays.

“Agriculture innovation and technology is moving at a tremendous speed,” said INEDA President and CEO Mark Hennessey. INEDA owns and manages the Nebraska Ag Expo. “We believe these companies deserve a big stage to showcase their products.”

This year’s Innovation Hub will showcase 57 exhibitors, including entrepreneurs, start-up companies, and major manufacturers who are all looking to gain traction and recognition for their ideas. A full list of participating companies and more information will be available online.

Regular admission is $10 at the door. This year, visitors can register online at nebraskaagexpo.com and purchase tickets in advance to save $5 on admission. Registration information is used for demographic, sponsor, and marketing purposes. Student tickets are free with a valid student ID. Contact Cindy Feldman at (515) 508-1313 / cindyf@ineda.com with questions.