Canfield’s Reveals New Sales Floor, Bike Shop and More

Canfield’s Sporting Goods (www.canfields.com) has reformatted their sales floor to create a more intimate shopping experience. In the transition, the local sporting goods epicenter is adding bicycles—an item NEVER sold there before—and implemented a pro-active pricing policy.

Through feedback, Canfield’s learned that customers desired an easier, more intimate shopping experience. Prior to the reformat, the sales floor was 42,000 square feet, which caused customers to walk long distances between items and sales associates. Now, the store is 22,000 square feet and makes it easier for a customer to shop in any given category while also working with the same employee.

In addition to physical changes, Canfield’s is adding bikes to the sales floor in early October. Over the last 5-10 years, Canfield’s has seen business migrate to outdoor activities like camping and running, so they’ve now moved away from tactical and surplus items, adding the bike shop. Canfield’s is also utilizing a garage on-site as a space for convenient bike maintenance and custom car-rack installation for installing Thule and Yakima products.

Finally, in addition to the physical changes, the store has rolled out an easy price-matching system called Proactive Price-matching, wherein associates search for a lower cost on the customer’s behalf via handheld tablets.

Canfield’s today is Omaha’s largest locally owned and family operated rugged outdoor sporting goods store. For more information, log onto: www.canfields.com