AAA Insurance Named Auto Insurance Brand of the Year

AAA Insurance (nebraska.aaa.com) has earned “Brand of the Year” status in the auto insurance category, according to the 2016 Harris Poll EquiTrend® study (www.theharrispoll.com).

“AAA – The Auto Club Group has been providing our members with insurance they can trust for several decades,” says Steve Brown, Senior Vice President for Insurance Operations.  “Being a membership driven organization, it is especially rewarding to be recognized by the Harris Poll for the exceptional value we are providing our members and customers.  We are honored that American consumers selected AAA Insurance as the highest ranked auto insurance brand in the nation.”

Using an academically-vetted brand equity model that examines familiarity, quality and purchase consideration, the annual Harris Poll EquiTrend® survey captures and analyzes more than 97,000 American opinions on more than 3,800 brands across nearly 500 different industry categories.  Brand perceptions, such as emotional connection, functional attributes, brand awareness, influence and familiarity are measured and ranked against key competitors in each category.

AAA Insurance received the highest numerical Equity Score among Auto Insurance brands included in the 2016 Harris Poll EquiTrend® Study, which is based on opinions of 97,120 U.S. consumers ages 15 and over surveyed online between Dec. 22, 2015 and Feb. 1, 2016.  Individual opinions may differ.  “Highest Ranked” was determined by a pure ranking of a sample of auto insurance brands.

Visit nebraska.aaa.com for more information.