In today’s economy, you never know what could change in the blink of an eye.  An email landed in my inbox the other day, and among the rest of the ads and spam I was sifting through, this one stuck out.

The author of the email shared her plans for facing the unknown as a business owner in a way that will always benefit your business, investing in yourself. No one understands your business and its growth more than you, so it is important to prioritize your own strength and security in uncertain times.

When you start a business, you invest in yourself. That means you no longer have to share the value you create, but reaping such a reward isn’t easy. It requires having confidence in your own abilities. Investing in yourself means believing that you’re capable of more than what you’re currently doing for your business.

There are countless reasons to put your resources into growing yourself and your business. When you invest first and foremost in yourself and make sure that any additional investments serve to further your goals, you can come out on top.

She then goes on to explain where she is putting her investment money towards. Can you guess? Of course, she said marketing. It is so obvious that there is no better place to put your money. Regardless of the economy people still need what we sell – and they need what you sell too! I hope you’ll take a look at your business this year and decide to continue to invest in your employees, your marketing and your business’ expansion.

Marketing can’t be a last minute effort, though. Investing in marketing when business is good helps protect your company against unforeseen changes in the marketplace. As a business, you want to make sure your name is a staple in the community, and you want to make sure your reputation is sparkling. This reminds me of a quote from Peter Drucker about the importance of marketing.

“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” – Peter Drucker

If you are looking towards investing in marketing, I have to recommend contacting Strictly Business. We are a content-marketing magazine that partners with business owners to position them as experts in their fields, combining compelling paid advertising with free press releases, feature inclusions and social media coverage about your business every month! Don’t worry if you don’t have a marketing professional on your staff because Strictly Business has free design services for your ads and free research and writing for your press releases and stories.

In recent years, content marketing has evolved from being just blog post and editorial strategies. It has become a holistic approach that relies on a broad range of digital marketing strategies including social media, Search Engine Optimization (SEO) and paid media to engage businesses with their customers and potential customer. At Strictly Business, our goal is to help your visibility skyrocket and not only draw new customers or clients to your business, but also help them understand why they can trust you and depend on you to do the best work possible for them.

Be prepared for anything that might come your way and cement yourself as a household name in your community with the best investment you can make for your business – marketing!