Dear Valued Readers and Clients,
In today’s data-driven world, we often hear about the importance of tracking advertising. But the truth is, some of the most impactful marketing efforts, marketing that delivers fantastic R.O.I. are simply not trackable. You can’t track your vehicle graphics. You can’t track your chamber membership. You can’t track the full impact of your networking meetings. Marketing is about connecting with people, building relationships, and establishing credibility over time.
Consider this: nine out of ten times, when someone sees your ad in Strictly Business Magazine, they don’t click a link or scan a QR code. Instead, they go to a search engine and type in your name. Do we get credit for driving that lead? No. But Big Tech does.
Yes, we can track the nearly 1,000,000 views our website generates. We can show you where visitors are coming from—thousands from across the country, including the U.K., New England, Chicago, and St. Louis. But the bigger picture of advertising R.O.I. is about presence, reputation, and long-term brand recognition.
Not every action or reaction to advertising triggers a buying action. We want to connect you to people, local people who make our city such a thriving place. Beyond just visibility, advertising taps into emotional drivers—trust, excitement, social belonging, and even nostalgia. People buy from brands they trust. They respond to messages that resonate with their emotions, whether it’s the security of working with a reputable company or the joy of being part of something bigger than themselves. Advertising isn’t just about getting seen; it’s about making meaningful connections that lead to lasting relationships.
When you prioritize trackability in your advertising, you are deciding to compete with every competitor in your industry. However, competing against a smaller, more targeted group of businesses offers significant advantages. Focusing on a select market allows you to build stronger customer relationships, stand out more easily, achieve better conversion rates, and avoid the rising costs of competing in an overcrowded digital space.
Strictly Business Magazine helps businesses build that presence. We connect you with the right audience, reinforce your credibility, and make sure when people are ready to buy, they remember your name. Because at the end of the day, real marketing impact isn’t just about trackability—it’s about trust, reputation, and relationships. Our specialty has been and will always be helping companies build their “Expert” status in our marketplace, and doing it all for a very low price.
Warm Regards,
Paige Zutavern
President, Strictly Business Magazine