Promoting Your Business by Making Headlines Out of Everyday Stories


Promoting Your Business by Making Headlines Out of Everyday Stories

In a world where the average person encounters enough information in one day to fill 174 newspapers, you might be quick to assume that no one cares about the everyday successes and excitements that happen within your organization. However, at Strictly Business, that is not how we think. We believe the little things are just as newsworthy as the big things! What makes something truly newsworthy has little to do with novelty and much to do with the heart behind the message.

According to the American Press Institute (API), “how a story is told is more important to the audience than its topic…The best story is a well-told tale about something the reader feels is relevant or significant.”

While it may seem daunting to work toward what readers might feel is relevant or significant, API offers an encouraging tip: Anything can be news. Ordinary events become transformative when they are shared with purpose and care.

At Strictly Business, we meet amazing people everyday whose values shine through the seemingly ordinary moments they share with us. Whether it’s repainting your shop or office, celebrating a work anniversary, getting the team together for a staff appreciation event, implementing some new organizational strategies, updating your company website, attending a training or conference, teaming up with another organization to do charity work, etc…these are all “newsworthy”!

What your business is doing matters, and sharing a press release about these things allows the community to be a part of them with you. Strictly Business goes out to over 15,000 businesses in Omaha every month, plus everything is published online. That is a lot of people getting to connect with your organization just by reading the headline of your announcement!

It warms our hearts when we hear our clients tell us about the calls they got to congratulate them, welcome them, or share a laugh with them after reading something they saw about them in Strictly Business. Building a bridge for those connections to form is what we are all about.

Another aspect of powerful news that API shared is that expertise and angle matter. “The best stories are more complete and more comprehensive. They contain more verified information from more sources with more viewpoints and expertise. They exhibit more enterprise, more reportorial effort.”

If this intimidates you because you don’t feel that you have the time or skills to devote to writing a proper press release, or then actually getting it out to the masses, that is what we are here for! At Strictly Business, we love to do the behind-the-scenes legwork that gets your news out in a reliable and professional manner. Our clients send us a few bullet points of information, and we take care of the professional writing and publishing—all for free! We do our absolute best to verify all the information we publish so our readers aren’t sifting through “fake news.”

Press releases are a part of the free, value-added editorial our clients get with their advertising campaigns.

So, don’t believe the lie that you don’t have anything newsworthy to share on behalf of your organization. If you really feel like there is nothing, then we encourage you to make something! Stay active as business, with your employees, clients, and the community as a whole. Doing so will make your business thrive!

Let Strictly Business help you lock in your status as The Expert in your industry, utilizing print, the internet, and social media. Find out how by contacting Paige at (402) 466-3330.