Here I am rolling into my second year with Strictly Business, and there are so many reasons why I continue to love what I do. I get to help all types of people and businesses figure out how to connect with their perfect client. My goal when meeting with someone is not to sell them ad space and then move on, but to become fully aware of what it is they do. Who are they trying to connect with? What makes their business unique? What keeps people coming back to use their services? All of these questions have answers that tell me how to position my clients in front of the right people, and the process of targeting their ad is crucial. The most important thing when doing print advertising is having a great headline, and I always ask myself what is going to make someone stop and look at your ad. Is it the fact that it is pretty? While that is great, I want to achieve an advertisement that showcases the benefit of what you do to the clients you are trying to assist.
Super Bowl commercials are a great example of creative advertising that does not typically sell. While they are highly entertaining and people look forward to seeing them, most people have no idea what the product was that was being sold at the end of the commercial. Messaging is a vital part of achieving your desired results. There has to be a balance between being informative and creative, as being too creative can cause people to over-think and struggle with what it is that you are trying to sell them. If it takes too long, you have lost them. It is important for our staff at Strictly Business to educate our clients, readers and friends on the best ways to use the magazine to its fullest potential. Look for more related topics from our staff in our upcoming “Ask the Expert” columns. Please give me a call if you want to learn more about how to get involved in the magazine at 402.450.4476 or email me at Nicki@StrictlyBusinessOmaha.com. I look forward to learning more about your business!