It’s been a long time coming, but we have finally launched our new website! Same address, different look. While our previous site got the job done, we saw a lot of areas that could use improvement. The two biggest goals for the new website were to offer a better mobile view and a more user-friendly navigation set up. As you’ve probably noticed, our magazine is jam-packed with awesome news and stories. This gives us the challenge of presenting it in a clean and readable way, both in print and online. We’re pretty proud of our print layout, but with people also accessing our content on their desktops, tablets, and mobile phones, we knew it was time for a facelift.
One of the most significant and necessary changes was organizing our navigation into two menus—a general menu and an editorial menu. In our general menu, you’ll be linked to our About Us page to get to know the team, you’ll find information about advertising in the magazine, you’ll be able to check out upcoming community events on our event calendar, and you’ll also find links for submitting your news, subscribing to our free business mailing list, viewing past issues, and checking out testimonials from our amazing clients! Our editorial menu is where users can access content from the magazine. The new website offers more subcategories to get users where they want to go faster. For example, we run a lot of special features throughout the year such as Supporting Nonprofits, Joining Organizations, Employing Omaha, and Women-Owned Businesses. Now, you can find these all as sub-heads within our editorial navigation. It’s also easy to get to different press sections and find restaurant exposes among all the client spotlights we run! The new website also links to all our social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. We’re really excited to give our readers a better online experience when they visit our website. We are committed to being #PrintProudDigitalSmart!
I want to extend a big thank you to Maly Marketing for their execution on our new websites (Omaha and Lincoln). Steve Maly and his team, especially Christine and Dan, were great to work with. They remained patient with us throughout the process as our small-but-mighty team had to shift our attention back and forth from busy deadline schedules, but we got it done! In the coming months, we will continue to work on refining the copy on all our web pages and keeping our event calendar up to date. Our goal is to be a hub for the major business and organization happenings in Omaha!
Speaking of events—I was overjoyed to see big turnouts for the College World Series and Omaha Swim Trials. I just think about all the businesses that benefitted for those events. We took a big hit last year not being able to host them and local businesses really felt it, especially in the hospitality, restaurant, and retail industries. I’m so happy we are out of the woods and people are out and about!
As our businesses are starting to flourish again, so are our nonprofits. In this issue, we have our Supporting Nonprofits feature where you’ll find pages full of the wonderful organizations in Omaha. If you’re looking for ways to give back or get more involved in something greater than yourself, I guarantee you’ll find one that grabs your attention. Nebraska’s nonprofit sector provides about 10% of private sector jobs in our state. When we pitch in to help nonprofits, we’re helping our communities and neighbors and keeping a culture of humanity, art, and philanthropy alive. Thank you to the nonprofits in this month’s feature that chose to partner with Strictly Business to allow us to share their mission with all our readers!