Rose Mary Hefley: Achievement Unlimited, Inc.

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River City Six: Rose Mary Hefley

Achievement Unlimited, Inc. ( is a locally owned and operated leadership development company working with all types and sizes of organizations. Rose Mary Hefley is the President of Achievement Unlimited, Inc.

Tell us a little about your business. – We improve leadership skills through coaching, strategic planning, revenue generation, effective hiring, and continuous improvement. We also conduct workshops, seminars, and keynote presentations on leadership.

How did you get started in the business? – I started the business 21 years ago because I wanted to use my education, experience and skills in growing organizations to work with leaders who wanted to grow their business. My husband George and I saw many small- and medium-sized businesses that would be more successful if they had better people skills, systems and processes in place. Because we knew a lot of business owners who faced challenges, when we approached them with ideas that would improve their bottom line and would also grow their people, they were appreciative and referred us to others. The business continued to grow, so George came on 10 years ago as Vice President and we’ve been fortunate to do what we love and help others grow their businesses.

What is the biggest challenge you’ve faced professionally? – I’d say it was getting the capital to ensure our business venture had a chance to be successful.

What has been your most important achievement professionally? – Creating a business by self-funding, and working with business owners to develop ways to manage their cash more successfully.

Tell us a little about your family. – We have two grown daughters and five grandchildren.

What is your favorite thing to do on a day off? – Go for a drive.

What is the most unique or interesting thing about you that most people probably don’t know? – What you see with me is what you get! Other than I love rock and roll!

What are you the most proud of? – We sponsored a foreign exchange student from the Czech Republic to attend Bellevue University where she earned a master’s degree in International Business. She became a citizen last year.

What is the best piece of advice you’ve ever received? – Believe in yourself.

What is your greatest talent that you don’t utilize in your daily work life? – My ability to connect with animals. Dogs and cats both know they can trust me. I would save them all if I could. That is one reason I have three dogs.

What local non-profit organization(s) are you passionate about or involved with, and are there any special reasons why? – Suburban Rotary! We sponsor ten scholarships annually to special needs students, in addition to sponsoring schools internationally and eliminating polio worldwide.

What is your favorite local restaurant? – Crave.

If you could have dinner with one famous person from the past or present, who would it be? – Jon Bon Jovi.

If our readers would like to contact you, how should they do so? – You can reach me directly at (402) 630-5965 or visit our website at

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