Meet Lori Borer, owner of Fleet Feet.
Tell us a little about your business. – Fleet Feet (www.fleetfeetlincoln.com) is a specialty running shoe store that provides great customer service and a professional fit process that focuses on providing you with running shoes that fit properly, gear that improves your experience, and knowledge to help you move your best—whether that’s a 10-minute walk or a three-hour marathon. We have a database of two million foot scans, proving that each body is unique and so is the way it moves. Our 3D fit ID® foot scanning technology allows us to gather information about your feet and the support they need by taking precise measurements of your foot length, width, and arch height. This data in combination with our Dynamic Pressure Mapping system helps our highly trained outfitters assess your foot’s path of motion and stride as you walk so they can find the perfect shoes for you. We also hold many great events and classes all year. Giving back to the community is a big part of my business also. Fleet Feet is located in both Omaha and Lincoln.
How did you get started in the business? – I have always had a passion for running and giving back. Opening my store allowed me to do just that!
What is the biggest challenge you’ve faced professionally? – Learning to pivot quickly to keep my customers active during COVID. We succeeded by offering virtual challenges and giving back to the community with each challenge.
What has been your most important achievement professionally? – Running a successful business that everyone feels welcome coming into!
Tell us a little about your family. – I am married and have four girls!
What is your favorite thing to do on a day off? – Go for a run and probably do some shopping at Target.
What is the most unique or interesting thing about you that most people probably don’t know? – I love the beach and the mountains equally as much.
Who inspires you? – My kids.
What is your favorite quote or the best piece of advice you’ve ever received? – “They may forget what you said, but they will never forget how you made them feel.” – Carol W. Buchner
If you could choose only one descriptive word to be remembered as, what would it be? – Kind.
If you had a theme song, what would it be? – “Get Along” by Kenny Chesney.
If you could have a super power, what would it be? – To cure cancer.
Which talent would you most like to have? – To sing well!
If you could choose any other profession to be successful in, what would it be? – Healthcare.
What local nonprofit organization(s) are you passionate about or involved with, and are there any special reasons why? – Heartland Cancer Foundation. I have lost close friends and family to cancer.
What is your favorite movie? – The Greatest Showman.
If you could have dinner with one famous person from the past or present, who would it be? – Garth Brooks.
If our readers would like to contact you, how should they do so? – (402) 884-8800; lori@fleetfeetlincoln.com; www.fleetfeetlincoln.com.