Linda Reimer is the founder and owner of InnovateHer, a boutique marketing company dedicated to helping business leaders look at their business through the eyes of staff, customers and vendors to help them make changes that will enhance company growth. Change is important in every aspect of business and to begin the process, InnovateHer asks the right questions that facilitate learning and planning in order to achieve your desired results. InnovateHer also has an expertise in marketing and selling to women, which involves understanding ‘who she is’, and allows for marketing to a target audience while maintaining an individual approach.
How did you get started in the business? – I have always been a change agent and love innovation so when I started my new business, I knew innovation would be a large part of it, along with marketing to ‘her.’ I invited business owners to informative breakfasts and InnovateHer was off and running.
What is the biggest challenge you’ve faced professionally? – Running a business when the economy and especially the building industry crashed and burned. It took a lot of innovation and a new look at how women influence housing.
What has been your most important achievement professionally? – My personal mission statement is “Making a difference in the lives of others.” When that happens, I feel I have achieved what I set out to do.
Tell me a little about your family. – I am married and have four grown, married children and eight grandchildren who of course are the cutest, brightest and most entertaining of all grandchildren!
What do you see as one of the biggest turning points in your life? – I have recreated my professional life three times and each one has taken me in a new direction. A little scary, but a wonderful learning experience.
What is your favorite thing to do on a day off? – Spend time with my family, read or catch up on shows from my DVR.
What is the most unique or interesting thing about you that most people probably don’t know? – I played the bassoon and cymbals in band…what was I thinking?!
What are you the most proud of? – My family. All of my children are reaching their potential professionally while raising wonderful families centered around their deep faith in the Lord.
What is the best piece of advice you’ve ever received? – My father always said, “You can’t make a poodle into a hunting dog.” I have used that piece of advice with my family and professionally. Finding a person’s strengths, and not forcing them to become something they are not, makes a huge difference.
What is the one goal you would most like to accomplish? – Start a foundation for young women centered around innovation and possibilities.
Which talent would you most like to have? – To perform on Broadway.
What is your favorite book or the last good book you read? – The Bone Bed by Patricia Cornwell. The Purple Cow by Seth Godin is my favorite business book.
What is your favorite local restaurant? – J. Coco and Pitch
If you could have dinner with one famous person from the past or present, who would it be? – Seth Godin. He makes me think about marketing and life in a non-traditional way. Also King David, an imperfect man that became a man after God’s own heart.
If our readers would like to contact you, how should they do so? – You can contact me by phone at (402) 598-1438 or by email at linda@innovateher.com.