Keith Hoffman – Midland Pumping Service

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River City Six – Keith Hoffman

Meet Keith Hoffman, operations manager for Midland Pumping Service (

Tell us a little about your business.

At Midland Pumping Service, we provide general pumping services of grease traps, septic tanks, car washes, and shop pits. We also provide septic inspections and hydro jetting. Midland can provide these services on a scheduled basis or as needed (24 hour service).

How did you get started in the business?

After high school and my time in the service, I had always wanted to own or manage a business. I eventually ended up in the medical field and received a management degree. I was approached with this opportunity to partner in Midland and couldn’t turn it down!

What is the biggest challenge you’ve faced professionally?

Transitioning to Midland Pumping Service was/is not easy. The first few months were learning, learning, and more learning!

What has been your most important achievement professionally?

Doing a 180-degree turn in career paths and taking over a business that has a great reputation in the metro and beyond, maintaining that reputation, and growing this business every day. Again, it hasn’t been easy, but it has been rewarding and I look forward to the coming years of business!

Tell us a little about your family.

My wife Aimee and I grew up together in a small South Dakota town and have been married for 13 years. We have four children: Abby, Mason, Sophia, and Gracelyn.

What do you see as one of the biggest turning points in your life?

Joining the Navy. Before that, I didn’t have a direction. Military service, if done correctly, is a great way to get a boost on a career, meet lifetime friends, get an education, and see different parts of the world!

What is your favorite thing to do on a day off?

Spend time with my family, whether trying to do something outside or spending the day relaxing on the couch.

Who inspires you?

Aimee. Her ability to be a great mother, wife, and friend is incredible, all while managing the office work at Midland. She truly is one of a kind.

What is your favorite quote or the best piece of advice you’ve ever received?

Adapt and overcome.

If you could choose only one descriptive word to be remembered as, what would it be?


If you could have a super power, what would it be?

I wish that I could read peoples’ mind, but I would want to have that super power strictly for business purposes. That way you could always be one step ahead of the customer.

Which talent would you most like to have?

I love music. I wish I could play every instrument.

If you could choose any other profession to be successful in, what would it be?

I would be a doctor if I could go back and do it all again. The human body is fascinating!

What is your favorite book or the last good book you read?

Dances with Wolves by Michael Blake

What is your favorite movie?

I like old school movies like The Goonies and Stand by Me.

What is your favorite TV show?


If our readers would like to contact you, how should they do so?

Phone: (402) 332-5575; Email:; Website:


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