Josh Olbricht’s college degree and initial career were in the non-profit world.  However, almost ten years ago, he started a business with a couple of friends and has been interested in the many aspects of business ownership since that time.  He learned a lot about the ins and outs of the small business world through additional schooling and on-the-job experience and five years ago was privileged to join U.S. Cellular, a company whose philosophy and high standards about how to treat people matched his own.  He currently leads the team that supports the agent channel for U.S. Cellular® in Nebraska and southwest Iowa.  They are in the business of helping agent owners, who offer their products and services, operate successful businesses and provide top-notch experiences for our customers.

Tell us a little about your family.
My wife, Jenny, and I have three sons and two daughters.  Anton is a freshman at UNL studying pre-med, Alyssa is a high school freshman, Calvin is a new middle school student in 6th grade, Carson is a first grade student, and Kamryn stays home with her very busy mom!

What do you see as one of the biggest turning points in your life? 
My decision to join U.S. Cellular® has been the best professional decision thus far and has certainly shaped my goals for the short-term and long-term future.

What is your favorite thing to do on a day off?
I love to spend time with my family: disc golf, watching movies, playing at the park, riding bicycles, etc.

What is the most unique or interesting thing about you that most people probably don’t know?
I am a cancer survivor.

What are you the most proud of?
Professionally- I am proud to work for U.S. Cellular®, a highly ethical organization that is recognized nationally.
Personally- I am most proud of the accomplishments of my family.

What is the best piece of advice you’ve ever received?
Find a way to do the thing you love professionally and you’ll find the greatest satisfaction in your work life.

What is the one goal you would most like to accomplish?
My goal is to grow and expand the agent channel of distribution of U.S. Cellular® to the point that we can serve the maximum amount of customers in Nebraska and southwest Iowa. Current business owners and new entrepreneurs have an incredible opportunity to expand their businesses by choosing to partner with U.S. Cellular® to offer our products and services.

If you could have a super power, what would it be?
I would like to be in multiple places at the same time.

What are your plans after retirement?
Travel the world with my wife.

What is your greatest talent that you don’t utilize in your daily work life?
I really enjoy an intellectual debate about philosophy, politics, etc., but obviously it doesn’t end up being used much in the business world!

Which talent would you most like to have?
Speak multiple foreign languages.

What is your favorite book or the last good book you read?
Leadership & Self-Deception by the Arbinger Institute

What is your favorite movie?

What is your favorite TV show?
The Office

What is your favorite local restaurant?

If you could have dinner with one famous person from the past or present, who would it be?
Leonardo Da Vinci

If our readers would like to contact you, how should they do so?
Readers are welcome to contact me at or visit our website at