River City Six – Denise Petrovich

Meet Denise Petrovich, window treatment consultant at Echo Systems (echosystemsmidwest.com).

Tell us a little about your business.

Echo Systems is the residential and commercial automation division of Echo Group, Inc, which has roots in the community dating back more than 60 years, and has quietly emerged as the Midwest’s fastest-growing provider of professional electronic systems for homes, schools, offices, hospitals, hotels and houses of worship.

How did you get started in the business?

I had a part-time job at a small design studio. My work there included helping clients make decisions with custom drapery, bedspreads, and window coverings. I found I really enjoyed it. I went on to have several different jobs following that one but came to a point where I really wanted to do what I loved. So I returned to pursue my passion for interior design and feel grateful that I get to do what I love again.

What is the biggest challenge you’ve faced professionally?

Similarly, it was finding the work I was passionate about and then finding the right fit as far as position and company. I’ve always admired and sort of sought out and gravitated toward the people who truly loved their jobs as I loved the energy and positivity surrounding them and wanted the same for myself. To get to this place I really had to focus on what I enjoyed and felt I had a passion for, then get serious about it, take the risk and go for it. There has been a significant learning curve but perseverance and a real love for the work has helped. I enjoy the variety in each day.

Tell us a little about your family.

I have 3 children who are all married. Two of them have children and I’ll soon have a new granddaughter, who is expected to make her debut in July!

What is your favorite thing to do on a day off?

Any adventure including hiking or biking. I plan to take up kayaking this year.

What are you the most proud of?

Seeing my children be happy in the lives they lead.

If you could choose only one descriptive word to be remembered as, what would it be?


If you could have a super power, what would it be?

To fly. It would be fun to see the world from another perspective and feel free. Also, no more getting stuck in traffic because I could just fly above it all!

If you could choose any other profession to be successful in, what would it be?

I would like to create and sell my own line of products, featuring household items such as bedding, pillows, rugs and more.

What local non-profit organization(s) are you passionate about or involved with, and are there any special reasons why?

I fully support any organization that empowers people who need help so they can get themselves to a better place in life and sustain that forward progress long-term. I believe in giving a hand up and not a handout, and helping others see their own potential so they’re able to share their unique gifts with the world.

What is your favorite local restaurant?

Lo Sole Mio Ristorante Italiano.

If our readers would like to contact you, how should they do so?

Phone: (402) 334-4900; Website: echosystemsmidwest.com.