Meet Carter Krei, a certified executive coach at ActionCOACH ExcelEDGE (

Tell us a little about your business. – We are a business C.A.R.E. company that specializes in providing community, accountability, results, and education to growing businesses. Five years ago, we noticed that often business owners do not have the educational pathways that most other corporate entities have. This has resulted in good, hard working people lacking the simple tools that make their work easier and more enjoyable.

How did you get started in the business? – From high school, all the way up through the last job I held, I always struggled with the complacent nature of most tasks. The idea of doing work entirely disconnected from the end product was pretty frustrating. I now know this feeling as the entrepreneurial seizure that Michael Gerber talks about in The E-Myth. At a certain point I knew it was time to jump, so I worked with my supervisors to eliminate my positions, and started out as a business coach.

What has been your most important achievement professionally? – My most important achievement so far has been receiving the Rookie Coach of the Year award I won in my first year. The reason I choose this is because it is the outcome of achieving success for my clients, not for me. I have always set my goals based on the success of those I serve and coach. In order for them to have achieved so much that I won an award means so much more than the awards themselves.

Tell us a little about your family. – I have been happily married to my wife Joy for seven years now. We have three AMAZING kids. Rachel is five, Benjamin is three, and Eliza is one, as well as one more due in July! My wife is our church’s accountant as well as a member of the air guard in Sioux City.

What is your favorite thing to do on a day off? – I am a high school basketball coach, a church youth director, and a board member for a handful of impact agencies. Otherwise, I spend a good amount of time reading or taking online classes for some area I am trying to learn.

What is the most unique or interesting thing about you that most people probably don’t know? – I love travel! I love the stories I get from my trips. I have eaten crickets in Mexico, been detained (kind of) by undercover Italian police, and been held up at knifepoint by a “freedom fighter” at the temple to Hephaestus in Athens. I recognize that by reading that list, you may not think it sounds that fun but I survived and have stories to tell!

Who inspires you? – My mother has always inspired me for her ability to overcome obstacles and continue to ask “what can we do”. My father inspires me in his living example of humility, loyalty, and kindness. My pastors inspire me in their faith and willingness to stand up for what is right no matter the cost. My wife inspires me in her work ethic and grace under pressure (which comes often married to me).

If you could choose only one descriptive word to be remembered as, what would it be? – Faithful.

If you could have dinner with one famous person from the past or present, who would it be? – Since I know where this is published, and don’t want to miss my chance, I will say Warren Buffett.

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