Beka Doolittle came up with the idea of having a store where everything sold was pink in 2006.  It all started with having three teenage boys in the house and needing a little girliness in her everyday life. After purchasing a pink hair dryer one day, she had an ah-ha moment and realized pink was her passion. She thought about it for five years before deciding to launch the company online. is an e-commerce store selling everything primarily pink. They offer a wide range of retail products for all ages (including men!). Their goal is to promote femininity and a cheerful outlook on life. After all, pink is a feel good color!

What has been your most important achievement professionally? – Completing my BA in Finance while I worked full time and raised my boys. Of course, launching and continuing to grow my first start-up company is up there in the ranks!

Tell us a little about your family. – I’m married to my best friend and biggest fan, Brad Doolittle. We have a blended family with four great kids! Kevin McClure, 21; Chris Doolittle, 20; Derek McClure, 16; and Phoebe Doolittle, 3. If you want to know what it’s like in a blended family with teenagers and toddlers at once, we’ll have to do another story! In all honesty, I wouldn’t trade one minute of it!

What is your favorite thing to do on a day off? – Lay on a raft in a pool, lake or ocean with a margarita, good music, and the latest issue of People Magazine or Strictly Business.

What is the most unique or interesting thing about you that most people probably don’t know? – I’m 4’9”…for some reason everyone wants to know this! LOL!

What are you the most proud of? – My kids…they are talented, friendly, fun and have a strong faith which means their hearts are in the right place.

What is the best piece of advice you’ve ever received? – My mom has always said, “No one is better than you, but you’re not better than anyone else either.” Treating everyone fairly and with respect is the best blessing we can give to others.

If you could choose only one descriptive word to be remembered as, what would it be? – Fun!!!

If you could have a super power, what would it be? – I wish I could control time. I never seem to have enough of it!

What is your greatest talent that you don’t utilize in your daily work life? – Singing

Which talent would you most like to have? – I wish I could draw.  I  love to see what people can do with their minds and put it on paper. It’s so impressive!

If you could choose any other profession to be successful in, what would it be? – I’ve always wanted to work for the Securities and Exchange Commission…the finance police!

What is your favorite book or the last good book you read? – Charlie & the Chocolate Factory. It was read by my fourth grade teacher in class the first time I heard it. I once talked a librarian into giving me the hard-backed version of the one I remembered. I still have it and read it every year with a piece of Wonka candy in hand.

What is your favorite movie? – The Princess Bride.

What is your favorite TV show? – Seinfeld

What is your favorite local restaurant? – Grisanti’s…everything is tantalizingly tasty!

If you could have dinner with one famous person from the past or present, who would it be? – Shirley Temple

If our readers would like to contact you, how should they do so? or 877-991-pink (7465)