Dr.Bob Willard will be the keynote speaker at the 2011 Nebraska Sustainability Summit that will be held on October 12-14 in Lincoln and Omaha.

Dr. Willard, author of The Sustainability Advantage, left IBM after 34 years to become a corporate responsibility advocate. He argues corporate responsibility is no longer about doing the right thing, but rather the smart thing to drive profits and attract workers.

The 2011 WasteCap Nebraska Sustainability Summit is part of WasteCap Nebraska’s ongoing commitment to partner with business leaders to implement resource conservation strategies that improve profitability, community goodwill, and employee pride. It is presented in cooperation with UNO College of Business, Cleaner Greener Lincoln, UNL College of Natural Resources, LES, Academia Scientiarum Nebraska, Assurity, State Farm, CJ Consolidated Enterprises, OPPD, RDG Planning and Design, Green Omaha Coalition, Nucor Corporation, Mayflower Moving, General Dynamics, US Bank, U.S. Green Building Council–Nebraska Flatwater Chapter, Telesis, Inc., Union Bank & Trust, and ServiceMaster Professional Building Management.

For more information about the Nebraska Sustainability Summit, and to register visit WasteCap’s website: www.wastecapne.org.