Sarpy Chamber Reveals New Branding to Showcase the Organization’s Growth
The Sarpy Chamber (sarpychamber.org) is excited to unveil a new brand campaign reflecting the organization’s history and evolution.
In the spring of 2021, the Sarpy Chamber worked with KidGlov, a marketing, branding, and advertising agency, as well as a marketing committee made up of six Sarpy Chamber board members. However, it was the Sarpy Chamber’s members and supporters who were the most important voice in the process. As part of the branding process, KidGlov conducted survey research to determine the qualities of the Sarpy Chamber that resonate most with the community. The initial discovery session gathered feedback from the board of directors and continued with follow-up surveys completed by community partners and engaged members. Survey results indicated members most valued the Sarpy Chamber’s ability to create connections, its commitment to inclusion, and empowerment through leadership.
“Our stakeholders lead us to a new look with updated messaging that best reflects who we have always been; your unwavering advocate,” said President Karen Gibler. “The new look and messaging has been thoughtfully crafted to represent our core goals of empowerment, advocacy, and creating connections for the business community. We put our whole hearts into helping local businesses and we’re excited to have this new branding as a tool in building relationships.”
To learn more about the Sarpy Chamber, visit sarpychamber.org.