Mitch Langston Joins Scooter’s Coffee as Vice President of Marketing
As Scooter’s Coffee (scooterscoffee.com) accelerates growth momentum, Mitch Langston has joined the company as vice president of marketing. Langston will execute best-in-class marketing initiatives to differentiate the brand, increase customer engagement, and advance the Scooter’s Coffee brand promise of delivering an amazing customer experience. Langston is an innovative marketer with franchise development and facility management expertise who also has built go-to market strategies and omni-channel media and merchandising plans in 26 countries. He delivers superior results through insights-driven brand management, field marketing, digital, and social media, in addition to product development, innovation, and promotions. Langston will focus on initiatives supporting guest loyalty and driving sales and unit-level profitability for all stores.
Founded in 1998 by Don and Linda Eckles in Bellevue, Scooter’s Coffee roasts only the finest coffee beans in the world at its headquarters in Omaha. For more information, visit scooterscoffee.com, ownascooters.com, the Facebook page (@scooterscoffee), or call (877) 494-7004.