Mark Carpenter Receives AAF Omaha’s Highest Honor

Mark Carpenter, partner and vice president of creative strategy and production services at SKAR (skar.com), recently received the American Advertising Federation Omaha’s top honor, the Silver Medal. The award was presented during the 2016 American Advertising Awards-Nebraska Show and Banquet on February 20th at the Scottish Rite Masonic Center in Omaha.

The Silver Medal is given to an AAF Omaha (www.aafomaha.org) member who has achieved success in his or her career, has shown a consistently high degree of creative and original thinking in work endeavors, has strived to increase the stature and raise the standards of the advertising profession and has been active in civic groups, including AAF Omaha itself.

One of the state’s most experienced copywriters and creative strategists, Carpenter has worked at several Nebraska ad agencies during his 33-year career, serving as creative director at three of them. He has developed advertising and marketing for successful brands including ALLTEL, the Nebraska Lottery, OPPD, Commercial Federal Bank, Valmont, Madonna Rehabilitation Hospital, Pinnacle Bank, Blue Cross and Blue Shield of Nebraska, RED Development and Runza restaurants. During this time, Carpenter has won local, regional and national creative awards from the American Advertising Federation, the North American Association of State and Provincial Lotteries, the American Institute of Graphic Arts, the American Marketing Association, the National Grocers Association and the National Agri-Marketing Association. Carpenter is currently on the board of directors of the Creative Center and taught advertising and marketing at Creighton University for six years.