After a purposeful pause in 2024, Project Intentional, Inc. (projectintentional.com) is proud to announce its return to community programming and the revival of its beloved holiday initiative, now rebranded as the “Love Can Store.”
The event will take place on Sunday, Nov. 2, at Baxter Arena and will serve 300 single caregivers and their families. More than just a holiday store, the Love Can Store creates a dignified space where families can access winter essentials, household basics, and meaningful resources—all at no cost.
Building on the success of past initiatives, Project Intentional continues to highlight practical ways the community can make a difference. From everyday items like warm socks and personal care products to opportunities for businesses and individuals to sponsor families, the nonprofit emphasizes that love is most powerful when it meets real needs.
“We’ve evolved from our Winter Wonderland Emporium to something more focused, more intentional—but the love remains,” said Sasha Berscheid, Founder of Project Intentional. “We’re thrilled to reimagine this tradition and give families not just gifts, but dignity and hope.”
For event details, volunteer opportunities, or to sponsor a family, visit (projectintentional.com).