Methodist Jennie Edmundson Hospital’s Breast Leadership Team and the Jennie Edmundson Foundation ( team up again to provide the community with education and awareness in its fight against breast cancer.

For well over a decade, the JE Foundation has been raising awareness and funds to support women in their fight against breast cancer. Since the inception of the Pink-Out Campaign, sisters Caitlin and Erinn Bersford have been very instrumental in the JE Foundation October events. Breast cancer awareness is personal to them as their mother’s only sister lost her battle to breast cancer at a very early age. Caitlin leads the committee work, especially with her most favorite activity, “Pinkercise” at Council Bluffs Jazzercise. This year’s “Pinkercise” will be held on Saturday, October 14, from 7:30 to 11:30 a.m.

Mark your calendar for Pink-Out Council Bluffs October 13, Pink-Out Glenwood October 18 and Pink-Out Malvern October 20. These areas celebrate by inviting everyone to show their support by wearing PINK, along with other events celebrated during the month. The traditional “Save the Twins” poker run will be held October 14.

Funds raised from the sale of the 2023 Pink-out T-shirts “Turn Up the PINK” are on sale now. Find out how you can purchase a Pink-Out t-shirt, help support the Breast Cancer Awareness Pink-Out Campaign or participate in events by contacting the JE Foundation at (712) 396-6040 or visit

For more information about Jennie Edmundson Foundation, please call (712) 396-6040 or visit