Fundraising Letter Campaign Raises More Than 80K for Assistance League of Omaha®

After COVID canceled plans for their largest annual fundraiser—the Christmas Caravan Tour of Homes—Assistance League of Omaha® ( bounced back with a fundraising letter campaign that resulted in donations of more than $80,000 to help carry on their programs in 2021. That includes Operation School Bell, Operation Teddy Bear, Assault Survivor Kits, Operation Teen Parent, Operation Literacy, and Operation Recovery, all of which have continued with modifications to meet health guidelines. Assistance League of Omaha also recently opened their new, larger Thrift Shop at 8502 West Center Rd., which currently has limited hours—Wednesdays and Saturdays from 10 a.m. to 4 p.m.—but they plan to add more days in the future.

Operation School Bell (OSB) each year gives more than 4,000 Omaha area school children in need the opportunity to shop for coats and clothing in conjunction with JCPenney at the Westroads. Normally held during the first two weeks of October, it had to be redesigned because of COVID, running for one week in October and two weeks in January. Even with the pandemic adaptations, the Assistance League of Omaha was able to invite 2,750 school children to shop. Because of the large amount of need in the community, they are thrilled about the amount of money they raised. The donations received through the letter campaign will go toward funding OSB and all of Assistance League of Omaha’s other programs.

Assistance League of Omaha is an all-volunteer 501(c)(3) nonprofit service organization whose members identify, develop, implement, and raise funding for ongoing philanthropic programs to serve specific needs of children and adults in the Greater Omaha area. Learn more at