Hundreds of students and advertising professionals from across the Midwest are expected to attend the Meet the Pros (MTP) Conference on Feb. 17 and 18 at Scott Conference Center.

This American Advertising Federation (AAF) Omaha sponsored event features industry speakers, creative workshops, portfolio and resume reviews, skill building and professional networking. Two keynote speakers will share their advertising expertise with students and professionals at 11:45 a.m. each day:

Monday, Feb. 17: Tom Demetriou, writer and creative director of Barkley in Kansas City, Mo., earned a Cannes Lion and a Gold Effy for his work for American Airlines. His writing credits also include a Super Bowl commercial for Nationwide Insurance that generated $23 million in free publicity before it aired.

Tuesday, Feb. 18: Armin Vit, co-founder of UnderConsideration in Austin, Texas, is known for his writing on the blogs that make up the UnderConsideration online network, as well as from the books he has co-authored with his wife and partner, Bryony Gomez-Palacio.

Programming also highlights representatives from local advertising agencies, nonprofit organizations and for-profit companies including Bozell, Bailey Lauerman, DAAKE, the minnow PROJECT, Swanson Russell, Archrival, Maha Music Festival, Flywheel, Grain & Mortar, Nebraska Children and Families Foundation, LinkedIn and TD Ameritrade.

To learn more about Meet the Pros and to review the full program schedule or register online, please visit