Nebraska Community Blood Bank: Help Meet Growing Need in 2018

You don’t have to donate blood to support blood donation!

The community depends on more than just blood donors to provide a stable supply of blood to area hospitals. Thanks to many businesses and organizations who host blood drives or contribute financially or through in-kind donations, Nebraska Community Blood Bank (NCBB) (ncbb.org) is often able to make a bigger impact.

One such blood drive is the semi-annual Broadcasters Unite for Life when NCBB, Alpha Media and 10/11 News join forces. For seven years these media drives have brought together blood donors, TV viewers, and radio listeners to help collect record-breaking amounts of lifesaving blood when blood donations drop due to cold and flu season in the winter or busy schedules in the summer.

“In 2017 we collected more than 100 units of blood at our media blood drives, and the numbers continue to increase year after year,” said Jami Kassebaum, Lead Donor Recruitment Representative at NCBB. “Each year we find more ways to use our resources collectively to spread awareness about the importance of blood donation and the constant need for blood right here in our community. The media coverage reaches far more people than we ever could on our own. We want to see continued growth and hope to do so with additional sponsorship.”

Only 38% of the U.S. population is eligible to donate blood. Partnerships often give people who are unable to give blood another way to help. If you are interested in learning more, please contact NCBB at blooddrives@ncbb.org / (402) 486-9427.