Definitive Vision Announces Plans for Expansion

Definitive Vision (mydefinitivevision.com), Midtown Crossing’s full-service eye care center, is marking five successful years in the neighborhood with plans to almost double in size – a dramatic expansion with an eye on enhanced patient service.

The expanded Definitive Vision, which will accommodate the practice’s growing staff, more desks for dispensing and adjusting glasses, additional frame lines and new exam equipment, will be located one door to the east of the current office. Dr. Shannon Elwood, optometrist and owner, stated that she expects to make the move in February. In the meantime, it will be business as usual at 3157 Farnam St.

Definitive Vision utilizes the latest in eye exam techniques, technology and equipment, and offers the most contemporary trends and fashions in prescription eyewear. It joins a list of successful businesses – including Callahan Financial Planning, Garbo’s, and Hutch – that have expanded their footprint in Midtown Crossing and Omaha’s resurgent urban core. Other “local stars” have opened dual concepts within the neighborhood: The Grey Plume and Provisions by The Grey Plume, Brix – a Wine and Spirits Experience and Grane, and Corky Canvas and Corky Boards.

Definitive Vision opened in 2011. It accepts most insurance plans, including VSP, Eyemed, Blue Cross Blue Shield and Medicare. For more information, please call (402) 502-7323 or visit mydefinitivevision.com.