Cassling Family Foundation, CQuence Health Group Start Healthier Generation Sponsorship

The American Heart Association is delighted to announce a landmark three-year sponsorship with CQuence Health Group and Cassling Family Foundation. Known as the “Healthier Generation Sponsorship,” it aims at getting today’s children more active and healthy.

One-in-three American kids and teens are overweight or obese, nearly triple the rate in 1963. Children are facing health issues that previously weren’t seen until adulthood. These include high blood pressure, type 2 diabetes and elevated cholesterol levels.

According to Mike Cassling, CEO of CQuence Health Group and long-time supporter of the AHA, physical activity not only prevents health issues, but is proven to help children build self-esteem, improve social skills and excel academically.

“Schools are dealing with shrinking budgets and, as a result, are unable to provide the necessary recess and PE equipment to support the AHA’s recommendation of 60 minutes of daily physical activity,” said Cassling. “I am honored to support the AHA through this sponsorship to ensure every child has access to the tools necessary to live a healthy and active lifestyle.”

The sponsorship will be in place for all three AHA – Omaha flagship events. The sponsorship encourages attendees to bring a sports ball to the events. Companies and Omahans can donate balls even if they are not attending the events. Balls can be brought to the AHA– Omaha office at 9900 Nicholas St., Suite 200, Omaha, NE 68114. These sports balls will be given out to schools, community centers and after school programs.