What began in 2013 as a creative outlet for Omaha native Jillian Garry has grown into a global brand, and now, The Anastasia Co (theanastasiaco.com) has a place to call home. The Anastasia Co celebrated the opening of its first-ever brick-and-mortar storefront at 23913 Southwest St, Suite 1, Waterloo, NE, on Friday, Oct. 24, with a community ribbon-cutting and grand opening celebration from 4 to 8 p.m.

“Opening our storefront space is such a meaningful milestone – it marks the beginning of a new chapter for The Anastasia Co,” said founder Jillian Garry. “For years, we’ve poured our hearts into designing thoughtful, encouraging products, and now we get to invite people into a space where they can experience the brand in person. This space represents deeper roots in the Omaha community and a fresh season of growth for our team as we continue to live out our purpose.”

Family has always been at the heart of The Anastasia Co. Jillian’s mom, Julie, serves as the company’s Director of Operations, helping oversee everything from wholesale logistics to fulfillment. The new location represents a milestone for both of them, a dream years in the making that highlights how the company has remained a true family business, even as it has expanded globally.

The Anastasia Co is known for its stationery, apparel, and gifts that tell a story and use words to connect and encourage. But for Jillian, those words have done more than grow a business; they’ve changed her life.

For more information, visit theanastasiaco.com.