The Omaha Chapter of the American Marketing Association awarded its highest honor – a Pinnacle Award for Marketing Excellence – to Spirit World’s marketing communications agency, Hardy Communications Development (HardyCD) for Spirit World’s “Making Spirits Bright” total marketing campaign.
“We were excited about this campaign from the very beginning,” said Laurie Wolford, owner, Spirit World. “It conveyed just the message we wanted to send — that the holidays are about sharing good food and drinks with friends and family, and our passion is to help people make those occasions special. We sensed this campaign would resonate with people. We received lots of positive feedback to our new marketing campaign, which resulted in 2011 fourth quarter growth of 23% over the previous year.”
Spirit World has experienced a consistent surge in growth over the last two quarters since their “Making Spirits Bright” campaign began in October, 2012. “The result was even better than we hoped it would be,” said Wolford.
Spirit World is a gourmet deli and specialty wine and spirits store located in midtown Omaha.
For more information about Spirit World, please call (402) 391-8680 or visit them online at www.spiritworldwine.com.