During a time when many families are feeling the strain of rising costs and uncertainty, Riekes Equipment (riekesequipment.com) is extending its commitment to giving back through two community-focused initiatives. This year’s effort supports Operation Homefront, a national nonprofit dedicated to easing the burdens and financial stress of military families. All seven Riekes locations are coming together to donate hundreds of games to bring joy and togetherness to military families.

This year, Riekes is expanding its holiday impact through a new program that supports local food banks. Between Nov. 15 and Dec. 31, for every new forklift sold, Riekes will donate $250 to a local food bank. The plan is to support food banks that serve broad populations focusing on the Food Bank for the Heartland in Omaha and Harvesters in Kansas City.

“Supporting the communities where we live and work has always been part of who we are,” said Duncan Murphy, president of Riekes Equipment. “This year, we saw an opportunity to make a deeper impact. By helping military families through Operation Homefront and putting meals on tables through local food banks, we’re doing what we can to make the holidays a little brighter for those facing difficult times.”

“Forklifts help keep goods moving in warehouses and distribution centers every day,” said Pete Womack, vice president of sales “We wanted to extend that idea, using our business to help move food onto the tables of families who need it most. This program allows every sale to make a meaningful difference.”

To learn more about Riekes’ philanthropic efforts, visit riekesequipment.com/about/riekes-cares/.