Redefining Business Intelligence (RBI) (rbiplaybook.com), the innovative AI-focused data science firm, announced today that the company has won the 2025 Innovation Award from the PROGRESS in Lending Association. The company was recognized for becoming the industry’s first outsourced data science company and creating AI tools and processes that pull actionable insights from very large data sets.

“This honor is the Gold Seal when it comes to recognizing true industry innovation,” wrote PROGRESS in Lending Founder and Chairman Tony

Garritano when he announced the winners. “All applications were scored on a weighted scale. We looked for the innovation’s overall industry significance, the originality of the innovation, the positive change the innovation made possible, the intangible efficiencies gained as a result of the innovation, and the hard cost and time savings that the innovation enables industry participants to achieve.”

The company’s RBI Playbooks are already in use across the industry, providing actionable information to lenders with built-in action plans, all based on large data sets processed by well-trained and supported AI overseen by experienced industry experts.

Redefining Business Intelligence (RBI) was founded in 2023 to help marketing teams, coaches and consultants use AI tools to quickly gather and analyze very large data sets so they can win more business, be more effective in their work, and demonstrate their ROI. RBI business analysts accomplish this with sophisticated AI-powered research techniques resulting in detailed reports and action plans, acting as the client’s data science department. The company is currently working to support three national coaching networks. To find out more, visit the company at rbiplaybook.com.