Physicians Mutual Launches New Brand Campaign, Reclaiming Joy In Retirement

Physicians Mutual Launches New Brand Campaign, Reclaiming Joy In Retirement

Physicians Mutual (PhysiciansMutual.com) has launched a new brand campaign aimed at reclaiming the joy that comes from entering retirement. The new spots feature the return of the company’s brand spokesperson, actor John Michael Higgins, who showcases his song and dance abilities while bringing an enjoyable humor to the campaign. The pandemic has created increased uncertainty and complexity for those approaching retirement age. Particularly the onset and escalation of “ambiguity loss,” which is the psychological grieving around the loss of an envisioned future resulting in a heightened need for social connection, comfort and familiarity. Physicians Mutual is uniquely positioned to provide an emotional counterbalance by shifting the prospective retiree to feeling connected with an approachable, credible educator devoted to reestablishing a positive retirement outlook.

The spots were created by a team led by the psychology-driven agency Intermark Group based in Birmingham, AL, that also included members from Physicians Mutual’s in-house creative team. The spots were produced by MJZ Productions with director Nick Ball. The commercials aired nationally—featuring a launch during March Madness coverage. The spots will also appear on the Physicians Mutual’s social media channels and digital platforms.

Physicians Mutual Insurance Company and Physicians Life Insurance Company are members of the Physicians Mutual family. Headquartered in Omaha, Physicians Mutual Insurance Company offers reliable Medicare Supplement, dental, and supplemental health insurance. To learn more about the company, please visit PhysiciansMutual.com.