Parmida Home Concepts, a nationwide home lifestyle retailer, celebrated the grand opening of its Midtown Crossing store with music, prize drawings, and complimentary wine, chocolate and gourmet foods on March 9th at their new home on 200 S. 31st Ave.

Parmida Home Concepts is a leading retailer of affordable home luxuries, gifts and more. The store showcases distinctive home decor, wine and cheese accessories, imported coffees and teas, bath and body collections, kitchen accessories, candles, gourmet, as well as many more timeless gift merchandise.

For more information about Parmida Home Concepts, please visit them online at