For the last 43 years, LaRue Coffee & Roasterie (www.laruecoffee.com) has been blessed with great people who have led the way to much success. Over the years LaRue Coffee’s branding has remained virtually the same over the years as many clients recognize their brand by the cursive L in their logo. They have reached a time in their business to update their logo and move forward with a new, fresh look. After undergoing a few months of intensive research and multiple meetings with a marketing company they are proud to present their new look.

LaRue has a long-standing reputation as “The Beverage Experts” throughout the Midwest and beyond. In addition to product delivery and equipment support, LaRue provides their clients with customized beverage solutions and innovative marketing support.

Verlyn L’Heureux founded LaRue Coffee & Roasterie in 1972 and it has remained family owned and operated. In 2002, they opened their first state-of-the-art roasting and packaging facility where LaRue brand coffees are produced daily. In addition to their own brands, LaRue roasts coffee for 60 different coffee companies according to their exact blend and roast specifications. Currently LaRue Coffee serves over 10,000 clients and ship more than 750 products nationwide, with daily route delivery in 12 states. If you are interested in the services LaRue Coffee & Roasterie is able to provide for you and your business, please contact Terry Herr at (402) 333-9099.