Greater Omaha Chamber Announces ‘Super Region’ Tech Talent Initiative
A “super region” for attracting tech talent was announced on June 28 by the Greater Omaha Chamber (www.omahachamber.org) and the Lincoln Partnership for Economic Development. The joint initiative by the two organizations is designed to connect highly skilled workers with regional tech positions.
OPTiN: Opportunities in Tech is a digital solution connecting global and local tech employers from across the super region with job seekers looking to accelerate their tech careers. The initiative encompasses a newly developed super region brand and messaging, a digital tech jobs portal, and an aggressive targeted marketing campaign in select markets.
Across the world, companies and cities are competing for tech talent. The super region effort will extend to markets where Omaha and Lincoln have a strong, competitive advantage in order to attract workers. The initiative will begin by marketing to talent in four select areas: the greater Denver region, Chicago, Detroit, and Sioux Falls.
OPTiN leaders say it’s essential to invite professionals outside of Nebraska to accelerate their career in the Lincoln and Omaha corridor, including Council Bluffs. Both organizations put attracting tech talent at the top of their priorities. The Greater Omaha Chamber’s Prosper Omaha 2.0 campaign sets its sights on attracting 10,000 tech workers in the next five years.
The super region’s competitive strengths are already on record. In April 2019, MarketWatch named Omaha/Lincoln America’s No. 1 New Tech Hot Spot, citing such examples as being a haven for entrepreneurs, a supportive culture of tech businesses, and a history of successful start-ups. While the opportunity for innovative work at a competitive salary might draw professionals, OPTiN organizers also point to the collection of global tech industry leaders making their home in the super region.
For more information, contact Ashly Van Houten, coordinator of division operations for the Greater Omaha Chamber (www.omahachamber.org), at (402) 233-7151 / avhouten@selectgreateromaha.com.