Omaha healthcare company Fusion ( is being recognized for two major projects unveiled in 2023: their new brand launch and the interior design at their new headquarters. These recognitions speak to the creativity and innovation of Fusion’s in-house marketing department.

Fusion’s recent rebranding of several business units earned both a silver Creative Nebraska award and a Graphic Design USA Award. In late 2023, after a multi-year effort, Fusion unveiled a new parent brand and two rebranded business units through an integrated campaign using email, social media, print and promotion and paid digital marketing efforts. Fusion partnered with Signal Theory to execute the rebranding of each business unit.

The environmental graphics at Fusion’s new headquarters also earned a silver Creative Nebraska award. Brought to life with the help of RDG Planning and Design and Renze, they seamlessly integrate into the new brand identity. The finished designed spaces represent a journey that encapsulates exactly what makes Fusion special: a dynamic culture and a visionary outlook.

“Our team demonstrated exceptional creativity and innovation throughout these processes,” said Tara Sprakel, Chief Marketing Officer. “They set an incredibly high standard for themselves, and you can see that carried throughout every aspect of the brand campaign and the environmental graphics. I’m so proud of their work, and I know Fusion team members and travelers are equally as excited about our new look.”

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