CRCC Introduces New Look, Maintains Same Holistic Approach

CRCC (crccomaha.org) is proud to unveil its new logo and tagline. They’re part of its recent rebranding effort. The logo design alludes to a tree, which has been a symbol of the organization since the day its doors were opened. The three bright colors of the “leaves” represent joy, hope and health, the three things CRCC strives to provide its clients every day.

CRCC is an organization committed to enriching the lives of children with special needs by providing comprehensive services and holistic care through its Day Services, Weekend Respite, Nursing, Educational, Behavioral Health and Rehabilitative Therapy.

CRCC supporters as well as referring agencies were saying their name was causing confusion with other like organizations and “Respite” didn’t represent the range of services they provide. Respite is also a somewhat unknown word and many people don’t understand the meaning. So CRCC took some time to validate their feedback then conducted market research, including focus group surveys, and interviews with people within and outside of the organization. Evidence made it clear: with a new name, CRCC could remove barriers, clarify the mission, and reach more individuals in need of its services.

What won’t change? The heart of CRCC’s work and mission remains the same. It will continue to provide the excellent and compassionate services currently offered. CRCC will elevate awareness and continue to evolve in response to the community’s needs.