CBSHOME Unveils New Brand Identity

CBSHOME Real Estate, a leading real estate brokerage serving the Omaha Metro area, has refreshed its classic and iconic brand identity. As part of its 20th anniversary, and based on extensive research, the company recently unveiled its new logo. Consumers began seeing the new brand identity across Omaha and the surrounding communities beginning January 17. A new logo with a modern color scheme and typeface, a new marketing tagline “Bring it home” and website (www.cbshome.com) carry the company’s renewed brand promise of delivering an exceptional real estate experience.

“CBSHOME is celebrating our 20th anniversary; making it the perfect time to revamp our brand and messaging to both agents and consumers. The brand change reflects the culture of CBSHOME and supports our team of professionals with the shared vision of creating success for themselves, their team and their clients,” said Scott Vogt, President and CEO.

In conjunction with the rebrand, CBSHOME is launching a fully-responsive and updated website experience. The newly revamped www.cbshome.com provides the same search experience on all devices, allows consumers to save favorite properties, view market statistics and provides a better overall consumer experience.

“We’re building on our existing brand and moving CBSHOME forward. We are fortunate that we have the flexibility to update our identity and give ourselves a fresh look,” concluded Vogt.

CBSHOME Real Estate is a Berkshire Hathaway affiliate and a wholly-owned subsidiary of HomeServices of America, Inc. HomeServices of America, a Berkshire Hathaway affiliate, is the second largest full-service residential real estate brokerage firm and the largest settlement services provider in the United States. For more information, visit www.cbshome.com.